Media Coverage: CUCEI now has it's first Smart (Interactive) Mural | Centro Universitario de Ciencias Exactas e Ingenierías (udg.mx)

Introducing Our Vision

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In a rapidly evolving digital world, the need to bridge functionality and aesthetic appeal has never been greater. We address this need by reimagining public spaces through the integration of Smart Murals and augmented reality (AR) technology. We combine traditional artistic practices with cutting-edge digital innovations to create environments that are interactive, immersive, and highly functional.

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Imagine public spaces that come alive with information, navigation tools, and artistic expression—spaces that foster engagement, streamline operations, and enrich experiences for all users. This is the future we are building.

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What Are Smart Murals?

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Smart Murals are dynamic installations that combine physical artistry with AR technology, offering:

• Interactivity: Users can access additional layers of content through their smartphones, such as historical details, real-time updates, or augmented visuals.

• Immersion: Spaces become more engaging, with video mapping and AR bringing murals to life.

• Functionality: AR features provide practical tools like navigation, digital directories, and tailored information based on user needs.
   

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Why Public Spaces Need Smart Murals

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1. Enhanced User Experience:

   • University Campuses

   • Museums: Interactive exhibits that go beyond static displays, enriching educational experiences.

   • Cultural Plazas

   • Airports and Transportation Hubs: Real-time flight updates, wayfinding tools, and cultural storytelling for travelers.

   • Hotels: Concierge services and local cultural highlights accessible directly through augmented murals.

   • Retail spaces: Personalized promotions, virtual product demos, and seamless navigation.

   • Public Places

2. Increased Engagement:

   • Users interact with the space in meaningful ways, leading to longer visits and greater satisfaction. The inclusion of rich artistic and cultural content attracts diverse audiences, including those less inclined to engage with purely digital platforms. By grounding the technology in familiar, accessible artistic expressions, we ensure greater inclusivity and appeal.

   • Digital extensions, like gamified features, make spaces attractive for younger, tech-savvy audiences.

3. Cost Efficiency & Sustainability:

   • Replaces traditional static signage with dynamic digital updates, reducing printing costs and waste.

   • Enables centralized content management for easier updates and maintenance.
      

 

Our Unique Proposition

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Unlike traditional public installations, Smart Murals are:

• Scalable: Adaptable to any environment, from schools and airports to stores and hotels.

• Customizable: Each mural is tailored to reflect the identity and purpose of the space it inhabits.

• Innovative: Combines art, science, and technology for solutions that resonate with both the public and private sectors.

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Business Model

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1. Services:

   • Project Installations: Direct commissions for creating Smart Murals in public and private spaces.

   • Subscription Services: Maintenance, software updates, and analytics dashboards for ongoing functionality.

   • Content Monetization: Opportunities for advertising, partnerships, and sponsored digital content.

2. Target Markets:

   • Municipalities looking to enhance public spaces.

   • Private enterprises such as hotels, retail chains, and corporate offices.

   • Educational institutions eager to innovate their campuses and engage students.

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Impact Metrics

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1. Engagement:

   • Increase in foot traffic and interaction time within augmented spaces.

   • Higher satisfaction rates as measured by user feedback.

2. Functionality:

   • Streamlined navigation and improved accessibility for diverse user groups.

   • Faster communication and information dissemination.

3. Economic Value:

   • Revenue growth for partnered institutions via increased visitor spend and participation in activities.

   • Reduction in operational costs through efficient content management systems.

 

 

Why Work With Us?

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• Proven Expertise: Our team’s multidisciplinary background in art, technology, and public engagement ensures holistic solutions.

• Market Readiness: As digital interactivity becomes mainstream, our product is poised to capture growing demand.

• Sustainable Growth: We align with global trends emphasizing sustainability, technology adoption, and cultural preservation.

 

 

Call to Action

 

We invite you to join us in transforming public spaces into hubs of creativity, functionality, and innovation. Together, we can create a world where every wall, every corridor, and every public square is a canvas for technology-driven experiences.

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Let’s innovate the future, one Smart Mural at a time. To learn more,

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Click Here for PDF.